Social Media Marketing Trends You Should Not Ignore

The success of social media lies in the right mixture of fruitful strategies. The wrong combination will simply decrease the traffic from targeted customers rather than attract them. In the event that you devise your social media marketing strategies such as social media marketing optimization on the basis of current trends, you can increase profits and use social networking sites effectively for marketing. Listed below are the recent trends highlighted in an article published by Forbes in line with the 2013 SOCIAL MEDIA Industry Report.

Low Usage of SOCIAL BOOKMARK CREATING Sites

According to the research reports, the utilization of social bookmarking sites has decreased to 10 percent from 26 percent in 2011. This considerable drop of usage clearly indicates nov bookmarking sites. Even though the sites including Twitter, StumbleUpon, Reddit and Pinterest remain popular among marketers, majority of sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it isn’t an excellent practice to trust a bookmarking site blindly for marketing purposes in today’s scenario. Instead, check for the websites that are most popular and perform the bookmarking very cautiously.

Decline of Daily Deal Sites

Daily deal features or simply daily offerings of deals are regarded as a powerful way to attract numerous targeted customers at the same time. The study report says that around 80 percent of marketers aren’t interested in using the hottest daily deal sites including Groupon or Living Social for his or her campaigns soon.

Now people concentrate more on the significant amount of returns that they receive from their purchases as time passes. Hence, it is advisable to use social media sites for long term marketing goals instead of daily goals.

Top Sites for Social Media Campaigns

Marketers who use social media marketing for marketing will obviously carry out social media campaigns (using social media sites for promotion) because of their products or services to attract targeted customers. The campaigns will be successful only if the relevant site is popular amonst the customers.

Social Media Marketing firm indicates that marketers who save money than 40 hours weekly for social media marketing carry out their campaigns more intensely through Google+, You Tube, Pinterest and Instagram in comparison to those who spend six hours or less weekly on social media marketing. Also, around 92 percent of marketers who’ve five or even more years of experience prefer LinkedIn than 70 percent of marketers having less than five years of experience. Forum marketing has also decreased to 16 percent this season from 24 percent in 2011.

Around 67 percent of marketers are planning to increase campaigns through Twitter even though it is really a slight decrease from 69 percent this past year. Young marketers, more than older ones prefer photo sharing sites including Instagram for launching campaigns. 62% chose blogging as most suitable platform to master, which is the highest one followed by Google + (61%) and Facebook (59%).

Trends of B2C and B2B Marketers

Business to Consumer (B2C) Marketers use Facebook at a higher rate of 67% than other platforms. Regarding Business to Business (B2B) marketers, both Facebook and LinkedIn have equal majority of 29% each. Given below may be the pie chart showing usage statistics for each platform with regard to B2C and B2B marketers.

B2B marketers work with a more diverse selection of platforms in comparison to B2C marketers. Both of them usually do not completely utilize blogging and also have minimal You Tube usage.

If you are a B2B or B2C marketer, make an effort to encourage blogs as they are regarded as the most popular social media marketing platform. YouTube being the second largest search engine, you can enjoy the benefits it provides by posting low-cost videos. Orabrush (B2C Company) and Blentec (B2B Company) have become strong brands by using low cost YouTube videos.

As B2B marketers increasingly use LinkedIn, they will have an opportunity to utilize SlideShare (owned by LinkedIn). This social media marketing entity may be used for generating leads for B2B organizations.

Fewer Check-ins Online

As per the study reports, there is a reduction in the usage of geo-location services including Foursquare from 17% in 2011 to 11% this season. These services allow check-in to your locations automatically online. The decline in most of these services indicates that people are now concerned more about privacy and safety. Marketers can tackle this example by introducing contests and rewards. This will encourage people to check-in more.

If you are still following a old strategy for social media, then it is the time to develop new strategies based on all these current trends. It is better to entrust this tedious task to an established social media marketing company that offers reliable social media marketing services instead of try implementing the strategies all on your own.